This is Ahooga.
20 passionate people.
1 mission: happier cities
Ahooga is designed, engineered, and assembled in Belgium.
Keeping development and assembly close allows us to iterate quickly, maintain quality control, and stay directly connected to how our bikes are used in everyday conditions.
A long-term vision for cities
Why do traditional urban bikes have wheels bigger than a car's?
"Max delivers the riding comfort of a full-size city bike, except it’s easy to store. Easy to combine. Easy to live with. And if making bikes more convenient helps more people choose two wheels over four, that’s a win.
Interestingly, when you look at happiness rankings of cities, the places where people cycle most tend to top the charts. We don’t think that’s a coincidence."
- Hendrik Winkelmans, CEO
"Max delivers the riding comfort of a full-size city bike, except it’s easy to store. Easy to combine. Easy to live with. And if making bikes more convenient helps more people choose two wheels over four, that’s a win.
Interestingly, when you look at happiness rankings of cities, the places where people cycle most tend to top the charts. We don’t think that’s a coincidence."
- Hendrik Winkelmans, CEO
Smallest fold on the market, best sensations on the road.
A bike like no other.
Award-winning design.
Made in Belgium.
Patented double-triangle frame.
Made in Belgium.
Patented double-triangle frame.
Connect with us
For riders
Ready to rethink your daily ride? Discover Max (electric or analog). Customize your colors. Then book a free test ride near you!
For retailers
Looking to offer a truly differentiated urban mobility solution?
Join a fast-growing European network built on engineering credibility, strong demand, and dealer-first thinking.
Join a fast-growing European network built on engineering credibility, strong demand, and dealer-first thinking.
For everyone
Ahooga bikes are a vector for adventures in the city and beyond. Check out all our reviews.
The full Ahooga story
Curious for more? Read our magazine!
The new 2026 edition is full of engineering insights, adventure reports, dealer projects and more.
Read the E-magazine
Riders, above all.
We're from Brussels. We believe in cobblestones, uphill racing, and in riding no matter the weather. From product to sales, warehouse to marketing, we are proud to say everyone at Ahooga is full of passion for the project: building the future of urban cycling.