AN ADVENTURE FOR MAX

We always knew our Max bikes had potential beyond the city. With our new A-MAX, we're ready to show you what it's made of!

So we're taking our favorite folding bike to a gravel race. For 1.000 kilometers around Rwanda, the land of a thousand hills.
Tune in!

THE RACE

Race around Rwanda is a race held yearly, it start and stops at Kigali and goes all around the country - through mountains, jungle, volcanic landscapes and fabulous roads.

1.000 KILOMETERS ROUTE

And an unforgiving 18.000m elevation. We will stop in guest houses along the way, while Stuart manages his food and shelter as he goes.

AN AHOOGA FOLDING BIKE

Stuart is riding an A-MAX. It's the same frame available commercially, but premium brands have joined in the project to make the bike more endurance friendly.

A FABULOUS TEAM

Stuart's adventure will be documented by Alix, our Marketing manager. Stuart's wife Holly will also join the adventure to support and drive.

MEET STUART, OUR ATHLETE.

Stuart Jefka is our sales rep for Germany. Earlier last year, he offered to race on our Max. If he's crazy enough to do it, we're crazy enough to support him!

Stuart has the legs. He has bikepacked all over Europe and South America. With thousands of kilometers under his belt, his new challenge will be to complete this race on a folding 20inch bike.

MAXING OUT MAX

We Frankensteined an A-MAX with some parts to make it more endurance-friendly. While in the middle of Rwanda, Stuart will need a bike that he can easily repair in case of a crash or mishaps, as well as a dérailleur he can use for the ruthless elevation.

The result is a super light, optimized, racing version of Max that our R&D team built in-house. Who knows what this prototype might bring...
CHECK OUT A-MAX